Marketing Campaigns Manager

As the Marketing Campaigns Specialist, you will be responsible for developing, executing, and optimizing multi-channel marketing campaigns that resonate with our target audience in the solar industry. You will leverage ABM strategies to engage key accounts and foster relationships that drive growth and success. 

Responsibilities

• Design and implement comprehensive marketing campaign strategies that align with business goals, focusing on lead generation, brand awareness, and customer engagement in the solar sector.
• Develop and execute ABM initiatives to identify, target, and engage high-value accounts, tailoring messaging and tactics to meet their specific needs.
• Oversee the execution of campaigns across multiple channels, including email, social media, webinars, events, and digital advertising, ensuring a cohesive approach.
• Work closely with sales, content, and design teams to create compelling marketing collateral and ensure alignment between marketing and sales efforts.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement based on data-driven results.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maximizing ROI.
• Conduct market research to identify trends, audience preferences, and competitive landscape, informing campaign strategy and execution.
• Provide regular reports on campaign performance, insights, and recommendations to key stakeholders.

• 5+ years of experience in marketing campaign management, preferably in the B2B tech or renewable energy industry, with a strong focus on ABM.
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and engagement.
• Strong understanding of ABM principles, strategies, and best practices.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinker with a passion for developing innovative marketing strategies.
• Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.
• Knowledge of the solar industry and a commitment to sustainability is a plus.

About Us

PVcase focuses on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.

After PVcase’s acquisition of Anderson Optimization in 2023, we jointly stand as a global solar technology company, boasting a diverse and talented workforce of over 250+ professionals who serve customers in more than 70 countries. Following our Series B funding success, which saw us secure $100 million in funding, we are proud to have reached a remarkable total investment sum of over $123 million. This significant financial backing solidifies our leadership and vision in the industry.

Our commitment, however, goes beyond technology. We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.

Get Ready To Enjoy

• Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution.
• Flex benefit package, customizing perks to match your unique style.
• Enjoy unlimited remote work flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona.
• Flexible working hours, harmonizing your personal and professional life.
• Full training and onboarding program for a seamless start.
• Exclusive work only with international markets.
• Considerable & steadily increasing salary, recognizing and rewarding your dedication.
• Frequent in-office and after-hours activities with team members.
• Participation in international training programs.
• Internal transparency with company results and salary system, promoting a culture of trust and collaboration.
• Additional paid vacation days, including birthdays, volunteering, and other occasions.

Salary Range: Starting from 50,000 Euros/year gross. The final offer will depend on experience, competencies, and expectations.

Join our team with the option for unlimited remote work while we focus on building our presence in Vilnius, Kaunas, Berlin, Madrid, Barcelona, and London. We're excited to welcome candidates from these cities to join our dynamic team!

Immigration-related employment benefits, such as visa sponsorship, are not available for this position.