Marketing Lifecycle Automation Manager

As the Marketing Lifecycle Automation Manager, you will architect, execute, and continuously optimize automated programs across the entire customer journey - from lead acquisition to customer retention and expansion. You will design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth.

This is a hands-on, technical, execution-focused role that requires systematic thinking, strong HubSpot expertise, and an eye for scalability. You will ensure every workflow, integration, and process supports long-term growth. You’ll keep a strategic view of the customer lifecycle while maintaining operational precision - ensuring our automation, data, and communication systems run efficiently, accurately, and compliantly across Marketing, Sales, and Customer Success.

• Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot. Ensure reliable tracking, reporting accuracy, and smooth campaign execution across the platform.

• Build, manage, and continuously optimise HubSpot workflows that support lead nurturing, event follow-ups, and re-engagement programs.

• Build, test, and optimize HubSpot landing pages and forms to support demand gen and lifecycle initiatives. Manage automated campaign setup end-to-end, including segmentation, QA, testing, compliance, and performance monitoring.

• Partner with Marketing, RevOps and Sales to refine lead scoring, routing, and lifecycle stages, ensuring alignment between Hubspot and Salesforce.

• Monitor automation and campaign performance, surface insights, and work closely with the marketing team (and beyond) to recommend optimizations backed by accurate, trust-worthy data. 

• Work closely with Sales, RevOps, and IT to maintain seamless integrations between HubSpot and connected tools - ensuring that data flows accurately and that processes stay aligned across teams.

• Empower the marketing team through ongoing guidance, templates, and best practices for using HubSpot and relevant platforms effectively. 

• Maintain clear, up-to-date documentation of workflows, processes, naming conventions, and governance.

• Stay informed about emerging trends, tools, and best practices in marketing automation to identify opportunities for smarter, more scalable processes.

• 3+ years of experience in marketing automation or operations, ideally within B2B SaaS or renewable energy.

• Expert-level experience in HubSpot, including workflows, automations, landing pages, forms, scoring, segmentation, data management, and integrations.

• Experience managing connected GTM systems, ensuring accurate data flow, consistent processes, and alignment between automation platforms and the CRM.

• Strong working knowledge of lead scoring, segmentation, and lifecycle management.

• Analytical and detail-oriented, able to interpret data, troubleshoot automation issues, and drive continuous process improvement.

• Strong communicator and collaborator with solid project management skills and a focus on team-oriented, scalable solutions.

• Self-starter with the ability to independently manage projects, troubleshoot issues, and proactively identify areas for improvement.

• Comfortable experimenting with emerging AI tools and automation enhancements, evaluating their impact, and integrating them into robust, scalable marketing and GTM processes.

• Understanding of GDPR and data privacy regulations in a marketing context.

• Passion for sustainability and renewable energy, with a desire to contribute to the industry’s growth.

• Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.

• Knowledge of the solar industry and a commitment to sustainability is a plus.

About Us

PVcase is moving solar forward with an alternative to the traditional labor-intensive, time-consuming, and error-prone solar project development process. Our end-to-end solar development platform connects site selection, PV design, and yield estimation. In doing so, we’re not only helping solar teams achieve maximum results in a fraction of the time, we’re accelerating the global transition to clean energy. PVcase ends clunky processes and corrupted data to clear the path to a net-zero economy.

Whether you use a single product or plug into the entire platform, PVcase makes you faster, more precise, and more productive at every stage of solar project development. PVcase is a leading choice for solar energy professionals, and the results speak for themselves. Our platform supports over 1,500 customers in 75+ countries, powering the development of more than 4 TW of projects a year.

Get Ready To Enjoy

• Flex benefit package, customizing perks to match your unique style.

• Enjoy unlimited remote work.

• Flexible working hours, harmonizing your personal and professional life.

• Half-day Summer Fridays.

• Full training and onboarding program for a seamless start.

• Considerable & steadily increasing salary, recognizing and rewarding your dedication.

• Internal transparency with company results and salary system, promoting a culture of trust and collaboration.

• Additional paid vacation days, including birthdays, volunteering, and other occasions.

Salary Range:

• Lithuania: 41,300 - 54,200 EUR gross/yearly.

• Spain: 41,700 - 54,700 EUR gross/yearly.

The final offer will depend on experience and competencies.