Product Marketing Manager

We are seeking an experienced Product Marketing Manager to join our new product marketing team. The ideal candidate will have a proven track record in growing SaaS startups, leading Go To Market strategies, and launching new products. You will translate product capabilities into compelling value propositions, create positioning statements, and drive market activations to support our growth. Additionally, you will craft engaging narratives to effectively communicate the unique benefits of our products to diverse audiences.

• Lead Go To Market Strategies: Develop and implement comprehensive go-to-market plans for product launches, including consulting on pricing and packaging, conducting competitor analysis, identifying target customer segments, and selecting distribution channels.

• Develop Product Positioning: Create a differentiated market positioning and compelling value propositions for PVcase product portfolio and features.

• Product Messaging: Work closely with the product management sales teams to develop compelling product messaging, be ready to be an ambassador, and train internal teams on this

• Storytelling and Narrative Creation: Leverage storytelling to build strong connections with the audience, articulate unique value propositions, integrate the company's brand story, and use customer success stories. Be ready to be a multi-product ambassador and voice to the market.

• Demand Generation Support: Collaborate with the demand generation team to create multi-channel campaigns that drive qualified leads and sales opportunities.

• Market Research and Analysis: Conduct thorough market research to identify trends, customer needs, and the competitive landscape. Utilize data-driven insights to inform marketing strategies and initiatives.

• Content Management: Organize or manage high-quality marketing content, including product collateral and whitepapers.
  

• Sales Collaboration: Collaborate closely with the sales team to develop sales tools, training materials, and presentations supporting their efforts in selling our products.

• Customer Engagement: Cultivate relationships with existing customers through user feedback collection, customer success stories, and advocacy programs.

• Internal Communication and Cross-functional Teamwork: Foster collaboration between marketing, product, and sales teams and effectively interact with colleagues and third parties to ensure cohesive marketing efforts.

• Adaptability in Dynamic Environments: Thrive in a fast-paced scale-up environment, demonstrating self-starting motivation to contribute to a newly forming product marketing team.

• 4-6+ years of product marketing experience in SaaS, introducing new products to the market and shaping their positioning and value propositions. (Experience in growing SaaS startup businesses is highly preferred)

• Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.

• Proven experience in narrative creation, storytelling, or content writing, particularly in a product marketing context. Strong creative writing and editing skills, with a keen eye for detail.

• Content marketing fundamentals. Experience in developing or coordinating marketing content for all stages of the buyer’s journey, including presentations, whitepapers, webinars, solution briefs, landing pages, videos, blogs, etc.

• Proficiency with marketing automation tools such as HubSpot and Google Analytics 4, SEO and competitive intel tools.

• Strong public speaking skills, comfortable presenting to large, senior-level groups, with solid writing skills.

• Project Management: Excellent project management skills, with the ability to create and deliver business cases, develop project plans, and back them up with data resources. Capable of defining hypotheses and validating them through various product marketing activities.

• Internal Communication/Cross-functional Teamwork: Excellent interpersonal skills to effectively interact with colleagues, cross-functional teams, and third parties. Capable of fostering cross-collaboration between marketing, product, and sales teams.

• Comfortable working in a dynamic, fast-paced scale-up environment. A flexible self-starter and a team player motivated to join a newly forming product marketing team.

• A bachelor’s degree is required; a graduate degree is preferred (Marketing, Communications, Market Intelligence, Product Development).

About Us

PVcase focuses on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.

After PVcase’s acquisition of Anderson Optimization in 2023, we jointly stand as a global solar technology company, boasting a diverse and talented workforce of over 250+ professionals who serve customers in more than 70 countries. Following our Series B funding success, which saw us secure $100 million in funding, we are proud to have reached a remarkable total investment sum of over $123 million. This significant financial backing solidifies our leadership and vision in the industry.

Our commitment, however, goes beyond technology. We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.

Get Ready To Enjoy

• Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution.
• Flex benefit package, customizing perks to match your unique style.
• Enjoy unlimited remote work flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona.
• Flexible working hours, harmonizing your personal and professional life.
• Full training and onboarding program for a seamless start.
• Exclusive work only with international markets.
• Considerable & steadily increasing salary, recognizing and rewarding your dedication.
• Frequent in-office and after-hours activities with team members.
• Participation in international training programs.
• Internal transparency with company results and salary system, promoting a culture of trust and collaboration.
• Additional paid vacation days, including birthdays, volunteering, and other occasions.

Salary Ranges: Starting at 50,000 Euros/yearly gross. The final offer will depend on experience, competencies, and expectations.

Join our team with the option for unlimited remote work while we focus on building our presence in Vilnius, Kaunas, Berlin, Madrid, Barcelona, and London. We're excited to welcome candidates from these cities to join our dynamic team!

Immigration-related employment benefits, such as visa sponsorship, are not available for this position.